Sportradar Group AG has formally accomplished its acquisition of IMG ARENA and its international sports activities betting rights portfolio from Endeavor Group Holdings, Inc. and OB World Holdings, LLC.
The closing of the deal marks a serious milestone in Sportradar’s long-term enlargement technique, remarkably enhancing its place as a number one international supplier of sports activities know-how, knowledge, and content material throughout top-tier betting sports activities.
“With this, we’re uniquely positioned to ship much more immersive, knowledge wealthy experiences to our shoppers, companions and followers around the globe whereas accelerating innovation at scale throughout the worldwide sports activities ecosystem,” Carsten Koerl, Chief Government Officer of Sportradar, mentioned.
Sportradar beneficial properties entry to elite sports activities content material with IMG ARENA acquisition
First introduced on March 19, 2025, the transaction offers Sportradar entry to a wide-ranging catalogue of premium sports activities rights, together with Wimbledon, the PGA Tour, EuroLeague Basketball, the WTA Tour, and Main League Soccer (MLS).
In complete, the acquisition provides partnerships with over 70 rightsholders, encompassing round 39,000 official knowledge occasions and 30,000 dwell streaming occasions annually throughout 14 sports activities and 6 continents.
The deal stands out for its construction, as Sportradar shouldn’t be required to make any money fee. As a substitute, it contains complete monetary consideration of $225 million in Sportradar’s favor, consisting of roughly $122 million in prepayments from the vendor to sure rightsholders and about $103 million payable to Sportradar over the subsequent two years, topic to customary buy worth changes.
Sportradar anticipates that the acquisition will improve its adjusted EBITDA margins and free money move conversion, whereas driving income development and long-term profitability.
The corporate’s revised 2025 outlook initiatives at the very least 17 p.c income development to $1.29 billion and a 30 p.c improve in adjusted EBITDA to €290 million.
The takeover, which was topic to evaluate by the U.Ok. Competitors and Markets Authority (CMA), obtained regulatory approval on Oct. 2, 2025. The CMA decided that the acquisition wouldn’t adversely influence competitors throughout the sports activities knowledge and media rights markets, clearing the way in which for Sportradar to maneuver ahead with full integration of IMG ARENA’s belongings and operations.
Robust quarterly efficiency and future development plans
Simply days after finalizing the IMG ARENA acquisition, Sportradar reported its third-quarter 2025 monetary outcomes, exhibiting resilient efficiency regardless of foreign money headwinds. Income grew 14 p.c year-over-year to €292 million, whereas earnings declined from €37 million to €22 million on account of international trade impacts. EBITDA rose sharply, up 29 p.c to €85 million.
Sportradar plans to proceed investing in synthetic intelligence and exploring new alternatives inside iGaming, whereas leveraging IMG ARENA’s belongings to broaden its international attain and improve consumer choices.
“We’re very happy to enhance that development with the completion of the acquisition of IMG ARENA, additional bolstering our aggressive place, together with our unmatched rights providing, business main product suite and the depth and breadth of our international relationships. The acquisition of IMG offers further development avenues and we’re excited by the chance to drive significant further worth for our shareholders going ahead,” Koerl mentioned.
